Real Hip Hop v.s. Bubble Gum

K here's a hot subject right now. Why can't we successfully and consistently blend hot meaningful lyrics over good club beats with decent hooks? With alot of the new shit you either get one or the other but rarely both...Remember back in the day when Jigga was doin'it with ease (in my lifetime vol 1 & 2), Nas, Eve's 1st cd was doin' it, hell Black Rob was doin it on his 1st disc too...Now it seems hip hop has forgotten how to blend those 2 worlds again...Hip Hop may not be dead but it does need a resuscitation...Holla